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In the case of Guitar Hero World Tour, this situation has resulted in what is easily the most enjoyable rock-em-up we’ve ever played. Neither Harmonix nor Neversoft can afford to alienate all those people who’ve bought their previous games and peripherals rather than dramatically reworking the established gameplay, they’re forced to polish up what’s already there and to focus on providing new, innovative features. It’s debatable whether stiff competition helped those guys (it certainly ended badly for the rappers) but when it comes to video games, the consumer is the winner.

Of course, this kind of rivalry has always been a part of the music industry – think Oasis versus Blur, Biggie versus Tupac, Steps versus S Club 7. Now it’s time for Guitar Hero to stage its comeback, and with Rock Band 2 strutting about on the horizon, the stakes have never been higher. Earlier this year Harmonix’s Rock Band took the upper hand, surpassing the Guitar Hero series with some sleek and sexy presentation, a more forgiving learning curve and a killer set of peripherals. There’s a war going on out there, and it’s being fought with wireless battery-operated guitars: it’s a battle for the hearts of wannabe rock stars.